Why Does Corporate Culture Matter?

Corporate culture can sometimes be difficult for companies to define. It’s something employees feel. It guides them through their work day and sets a tone for their experiences working with their company. It’s more than logos and slogans, it’s a unifying force that drives success or failure. But it is not always easy to capture or describe in words. So when Troy Chambers, branch manager of RPM’s Bellevue office, set out to define the culture that was developing around him, he enlisted the help of his team.

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