For any company where professional reputations and customer relationships matter, social media is the sensible place to put marketing efforts and budget. For relatively little budget, audiences can be micro-targeted and reached easily on all devices. Individual experts can put forth their unique selling propositions, beyond the reputation of a corporate brand, in spaces where friends and friends of friends are paying attention. According to statistics portal company Statista, personal recommendations and consumer opinions posted online are the most trusted forms of advertising, so a strong online reputation is critical.
Social Business = The Borrower’s Opportunity to Review Resumes
It’s impossible to ignore the impact that social business has on consumer habits, namely the rankings for services, sellers, and products. The concept of online ratings has quickly spread throughout various industries in our digitally driven society. But, what about real estate and loan services? As a consumer, where do you turn to evaluate a team of professionals to assist in what is likely the biggest financial decision of your life? How will you find someone you trust, with the knowledge required?