Can Social Business Thrive Under Regulatory Scrutiny?

For any company where professional reputations and customer relationships matter, social media is the sensible place to put marketing efforts and budget. For relatively little budget, audiences can be micro-targeted and reached easily on all devices. Individual experts can put forth their unique selling propositions, beyond the reputation of a corporate brand, in spaces where friends and friends of friends are paying attention. According to statistics portal company Statista, personal recommendations and consumer opinions posted online are the most trusted forms of advertising, so a strong online reputation is critical.

Read More “Can Social Business Thrive Under Regulatory Scrutiny?”

FacebookLinkedInTwitterEmail